• The soft power of data

    Natalia Grincheva     |      January 17, 2023

    Understanding the power of raw data for cultural institutions to create compelling stories has become easier with a new data mapping app.

  • Treading softly in power diplomacy

    Natalia Grincheva     |      September 19, 2019

    Museums have emerged as new and effective actors of cultural soft power, including institutions in countries like China and Russia whose interests and actions seem diametrically opposed to the West.

  • Putting museum power on the map

    Natalia Grincheva     |      December 9, 2018

    A new analysis of the soft power of museums shows how their social influence is shaped by local social-demographic, cultural and economic factors.