Work place flexibility is about looking for different models of success, rather than creating roles only for individuals, apparently with no extraneous caring responsibilities, who can provide a 24/7 commitment to their paid work.

The first challenge we need to tackle in order to create more flexible work practices in Australia is a couple of cliché's which are holding us back.

I realised early on, that if I was to be effective in this role I would need to tackle these clichés, and work proactively to place gender equality firmly back on the national agenda.

The first attitude we need to tackle is the notion that gender equality is somehow a battle of the sexes, an eternal tussel for supremacy rather than an attempt to create a more workable, more productive society for everyone.

The second attitude against which we need to struggle is the notion that flexible work practices are somehow a women's issue, and limit our discussions to maternity leave and looking after small children.