The focus of innovation changes, but how many of our businesses have moved on?
It comes as a surprise the first time you are driving along in a new car and the dashboard lights come on by themselves, or the windscreen wipers start up, or the car helps you turn that tricky corner. But the greater level of intelligence of our cars shown in these autonomous systems is just the outward manifestation of the latest model of innovation.
When the Model T ruled, the average car was a marvel of the era of mechanical engineering. Japanese cars first got traction when they offered the goodies of the electronics era in the form of the push button radio and two speed wipers.
Today we take for granted the engineering and the electronics and are deep into the era where software is the key to the customer experience and value adding.
Software accounts for a greater and greater proportion of value in today’s products. In a car it works with us when we apply the brakes, helps us maintain the right line and stay level when driving through a corner, and controls myriad systems from air conditioning to valve timing.