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For the midmarket, integrated CRM solution improves business productivity at a low total cost of ownership.
Building and maintaining strong, solid relationships with customers is essential to the success of any business. According to Adam Sarner, an analyst with Gartner who focuses on the customer relationship management (CRM) industry, obtaining a new customer is 10 times more expensive than retaining an existing one.
It's no secret that automating and integrating processes and procedures previously confined to paper and incompatible, disparate applications is proving to be a cornerstone for effectively managing customer relationships.
Until recently though, affordable technology designed specifically to meet the customer CRM needs of midmarket businesses, was not available to these organisations. That's all changed - and for the better.
When it comes to customers, sales and service are fundamental to an organisation's success. If salespeople can't manage leads and opportunities, sales will doubtlessly be lost. And the service they do deliver is likely to be inconsistent.
By Neil Stollznow
Responding to customer complaints and attempting to win them back generates a surprising level of customer loyality and enables you to create a significant point of difference in an otherwise indifferent market place.
Here's a scary thought: some of your customers don't like you, and no I don't just mean they are a little bit annoyed.
Why do they stay with you? Some are so jaded that they don't believe they'll get anything better from anyone else, others find the transfer costs (i.e. their time) too onerous and the rest are locked into a contract - a little like consumer gaol.
Now, none of this is a problem so long as you're not working under the misconception that they're with you because they like your product or service, and that they're going to stay after their "contract" expires.
Here's an even scarier thought: some of your ex-customers don't like you, left without telling you, and are actively undoing all the good work your marketing department have been doing for so long.
