For the midmarket, integrated CRM solution improves business productivity at a low total cost of ownership.

Building and maintaining strong, solid relationships with customers is essential to the success of any business. According to Adam Sarner, an analyst with Gartner who focuses on the customer relationship management (CRM) industry, obtaining a new customer is 10 times more expensive than retaining an existing one.

It's no secret that automating and integrating processes and procedures previously confined to paper and incompatible, disparate applications is proving to be a  cornerstone for effectively managing customer relationships.

Until recently though, affordable technology designed specifically to meet the customer CRM needs of midmarket businesses, was not available to these organisations. That's all changed - and for the better.

When it comes to customers, sales and service are fundamental to an organisation's success. If salespeople can't manage leads and opportunities, sales will doubtlessly be lost. And the service they do deliver is likely to be inconsistent.