The Anzac appeal: helping veterans and their families in times of need

| April 24, 2015

This Anzac Day is an opportunity to remember the fallen on the centenary of the Gallipoli landing. Major General David McLachlan explains how the ANZAC Appeal assists current and former service-men and women in need.

The Returned & Services League of Australia relies heavily on donations, primarily through the ANZAC Appeal and Poppy Appeal, in April and November respectively. It is this money that goes directly to support and assist veterans and their families in times of need.

Victorians are an enormously generous donating community. The ANZAC Appeal is a primary example of this, reaching new heights in 2015, which of course is the Centenary of the Gallipoli landings at ANZAC Cove.

Much of the charitable work undertaken by the RSL goes unnoticed and in many cases, is provided without request. So often, we hear of veterans in dire need of assistance, but they still hesitate to ask or even accept assistance when offered. They believe that there are others who may be worse off than they are.

Volunteers are the cornerstone of our Appeals efforts, selling tokens and rattling tins on street corners, at train stations and in various other key locations throughout the community. The reality is we can only ask so much of our dedicated volunteers and we must continue to explore new ways to raise funds, as the needs of veterans today are more significant than ever.

It is critical that, in an appropriate and properly approved manner, we engage with corporate Australia to assist with the distribution of our ANZAC Badges, to engage in commemorative activity and to make significant donations to Veteran welfare.

An example of this is the VB Raise a Glass Appeal, which now into its seventh year has raised more than $7Million for the RSL nationally. This money has been significant, particularly in the smaller states. What’s more, through the Raise a Glass promotional campaign, significant public awareness has been raised and we are particularly pleased with this year’s campaign, commemorating the 16th Battalion AIF.

Likewise, since November 2014 each of our Appeals tokens have been available in Woolworths stores throughout the country, allowing access to people from regional and city centres where we simply can’t mobilise enough volunteer sellers to meet the growing demand. Some volunteer selling in shopping centres and communities where stores are located have also reported an increase in badge sales, likely as a result of increased awareness.

The RSL welcomes the community conversation about how best corporate Australia should commemorate ANZAC Day and is very much willing to speak to and assist all organisations, large and small to make a meaningful contribution to the commemoration of ANZAC Day and the raising of vital funds for veterans.

ANZAC Day and what it stands for is an integral part of Australian culture and society. The ANZAC Appeal is a very important time for us each year as it encourages Australians to reflect and remember the courage and sacrifice shown by our servicemen and women throughout history.

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