Science and success

Science is one of humanity’s proudest achievements, but scientists are human and have become distracted by prestige games that do nothing to advance its cause.

Mending the opinion polls

Election opinion polls are like penalty shoot-outs at a World Cup final: there’s huge pressure to get it right and we remember the big misses most of all. Better opinions polls are more expensive, because pollsters must make more effort to get a representative and honest sample of voters, but it’s a price worth paying in the future.