There’s nothing middling about being in the middle (especially when it comes to business)

Is being ‘average’ really as bad as it sounds? Consumer advocate Christopher Zinn shows that, when it comes to company size, being average can look pretty good.

Financial technology and the consumer revolution can help find better financial advice

The pressure has been rising for more consumer-friendly ways to navigate financial advice. Christopher Zinn has launched Adviser Ratings to help consumers find the planner they need.

Come out from your corporate corner

Many companies often automatically hide behind industry bodies and issue statements which can’t be questioned. Christopher Zinn explains how media engagement can be about taking risks, not just avoiding them.

What if consumers were as determined as the businesses they dealt with?

Making meaningful comparisons as a customer is challenging. Christopher Zinn says we need help in order to make better decisions as a consumer.