‘Nudging’ people to get vaccinated

Too much of our discussion about vaccine hesitancy has been imagining the problem in rational terms, but perceptions about COVID-19 and vaccines are driven by emotion, not reason and the more we factor that emotion in, the better our responses will be.

Seeing what we want to see

We’re all prone to accepting one narrative and sticking to it, no matter the evidence. This problem isn’t just “out there”. Behavioural research offers some lessons for all us to keep front and centre.