• The evolution of Instagram

    T.J. Thomson     |      February 5, 2026

    A study of the evolution of posts on Instagram shows more types of media being used but also increasing convergence and homogenisation between platforms, accelerated now by the influx of AI slop rather than genuine content.

  • If you can’t beat it, use it

    T.J. Thomson     |      December 10, 2025

    Just as the internet drew advertising revenue away from print media, so AI summaries are depriving news organisations of the clicks they need to survive, forcing media firms to replace people with artificially generated slop content to survive themselves.

  • Open your eyes

    T.J. Thomson     |      October 4, 2025

    The influx of AI sludge into digital media means young people will have to be taught how to differentiate between simulacra and reality.