Who can we trust?

Brands want consumers to trust them so we give them money without much thought, but as the SPF debacle shows, they need to earn that trust as the profit incentive means their interests are not aligned with the public good.

Childhood use of sunscreen cuts adult melanoma risk

New research led by University of Sydney has found that Australians aged 18-40 years who were regular users of sunscreen in childhood reduced their risk of developing melanoma by 40 per cent, compared to those who rarely used sunscreen.