National Tree Day requires us to undergo an important change of mindset.

 

I came to my job as the project manager for National Tree Day by a rather sideways route after marketing green products and administering a brand licensing program for Planet Ark.

 

Although a committed “greenie” I came from a business and marketing background and was more focused on ways to leverage the consumer dollar to bring about environmental change. And so I found myself faced with a different challenge; how to generate a change in attitude & behaviour towards the natural world and trees in particular.

 

The evidence on our need to change behaviour is overwhelming, with unprecedented losses of native animals, and damage to biodiversity.