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Growing new markets in the shared economy
Gulshan Singh | February 26, 2016Instead of fighting against the inevitable change, established businesses can find ways to benefit from the popularity of the shared economy. Gulshan Singh from IAG explains.
The rapid growth and popularity of collaborative consumption business models has largely been perceived as a threat to established industries. The most obvious example, the taxi industry, has waged a virtual war against ridesharing with varying degrees of success.