A new age for travel branding

In an information age where consumers are flooded by constant images and live updates, brand expert, Hans Hulsbosch explains why travel branding likes to get personal.

Travel branding has a new blueprint that has technology and customer service playing key roles, side by side. We are a new generation of travellers with expectations fuelled by the seduction of pure possibility, thanks to the digital age. Travel branding is sexy at last!

As travel consumers, we’re adept at making the stretch across retail, brand websites, brand blogs, independent consumer blogs, mobile devices and advertising (print, TV, outdoor and radio). And let’s not forget word of mouth.