You don’t have to be Carbon Neutral to be Carbon Conscious

It’s better to be doing something rather than nothing as long as you don’t make misleading statements to the market in an attempt to make your product something it’s not.

There are growing numbers of Australian companies choosing to offset their emissions voluntarily.

What motivates an organisation to offset its carbon footprint?

The reasons vary but often the aim is the same: to become carbon neutral and be a good corporate citizen. This is achieved by calculating the emissions each company creates – then purchasing offsets from emission reduction projects (such as planting trees) to help counteract them.