It’s up to us!

Any cut is better than nothing… but only if we achieve it.

Now we know the worst, an emissions target of five percent, we must now focus on the fact that it is a target. It doesn’t matter what the figure is if we do not achieve it.

The immediate priority is to equip people and business with ways to reach the target. There is too much emphasis on theoretical targets and too little emphasis on practical actions.

Results from research have been consistent: people are concerned about climate change but they lack information on simple, easy ways to tackle it.

The five percent target is a start, a baseline, a beginning. It should be the starting pistol for individuals and organisations to race to do better, to aspire to beat the target. That assumes that they can get the information on how to do so.