Think free or die

The right to freedom of thought, however, is more rarely discussed. But thanks to the growing influence of social media, big data and new technology, this “forgotten freedom” needs our urgent attention.

The ‘Braveheart effect’ – and how companies manipulate our desire for freedom

Being mindful of the Braveheart effect can help us to be active decision makers guided by reason, rather than passive victims of evolution or corporations, no matter how they try to ‘nudge’ us towards buying their wares.