• Will AI kill creative jobs?

    Cameron Shackell     |      October 10, 2023

    Firms will always replace humans with cheaper, tireless machines if that generates greater profits, and AI is offering the chance to churn out generic faux-creative material which was once the purview of real artists.

  • Brand X

    Cameron Shackell     |      July 27, 2023

    Elon Musk’s rebrand of Twitter to “X” may seem high risk, amateurish, or even capricious but it is also generating enormous global interest, pushing Twitter closer to his other X brands and clearing the way for a profitable merging of technologies.