Will AI kill creative jobs?

Firms will always replace humans with cheaper, tireless machines if that generates greater profits, and AI is offering the chance to churn out generic faux-creative material which was once the purview of real artists.

Brand X

Elon Musk’s rebrand of Twitter to “X” may seem high risk, amateurish, or even capricious but it is also generating enormous global interest, pushing Twitter closer to his other X brands and clearing the way for a profitable merging of technologies.