Camouflage

New research led by Murdoch University has found that companies which aggressively avoid tax are also more likely to exaggerate how environmentally responsible they are to protect their public image.

Greenwashing won’t wash

Companies engaging in ‘greenwashing’ to appear more favourable to investors don’t achieve durable financial stability in the long term, according to a new Murdoch University study.

The dirty side of greenwashing

There can be a fine line between green marketing and greenwashing but some businesses practices are clearly dishonest and deliberately misleading.

Friend or foe?

Artificial intelligence is a double-edged sword which can help both enhance transparency or perpetuate false claims on sustainability efforts.

In the wash

The fashion industry faces huge sustainability challenges. But the bigger challenge is for consumers to work out who’s genuine and who’s not.

How brands exploit green certification

Greenwashing, free-riding, and institutional inertia can undermine the value of environmental certifications, posing challenges for businesses and consumers alike.

No green light for greenwashing

Investors concerned about the environment and making ethical choices should demand transparency in the corporate sector and rigorous regulation standards from ASIC and the ACCC to prevent unscrupulous firms misrepresenting their green credentials.