Clear your head, make a difference

| July 12, 2013

Give up alcohol as part of a team or as an individual for the month of July and raise funds for adults living with cancer and their families to improve their quality of life. Dry July is also a chance to raise awareness of drinking habits, the value of a balanced healthy lifestyle, a personal challenge, encourage positive change and an awareness of a healthy attitude to alcohol consumption.

Dry July is a not-for-profit organisation. Their mission is to directly benefit adult cancer patients with real and tangible change by providing funds to create better environments and support networks for patients and their families.

This year Dry July has on board thirty-four beneficiaries across Australia and New Zealand. The campaign operates a full circle fundraising model, which aims to give the participants clarity on how beneficiary funds are used within each hospital. It is important to the organisers to deliver an efficient, low-cost campaign, utilising online technology to minimise administration costs.

The first Dry July started as a challenge among friends in 2008. Over 1,000 people participated in the event and raised $257,283. From the original idea Dry July emerged as a non-profit organisation that has raised over $11 million.

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