Digitization and new normal: 6 ways to put your business on the map

| April 22, 2022

The business world was always very dependent on the latest fruits of the tech landscape. So, it was only natural that digital technology would take its turn in setting the foundations for the entire corporate world. What no one could anticipate was the outbreak of COVID-19 and how the global pandemic pushed this process into the stratosphere.

With things as they are, it looks like one of the demands of the new normal will be transitioning to a fully digitalized business sector – let’s see what we can do to help you out.

Pick up the cue from your customers

If you are wondering where to start your digitization process and establish a stronger web presence, the simplest answer is to try to be where your customers are. So, conduct short marketing research and try to create ideal customer profiles.

Now, try to determine how these demographics like to spend time online, where they like to hang out, and what type of content they like to consume. But, if we can say one thing with absolute certainty that would be that they will use a mobile phone to get there (about 54.4 percent of global web traffic is mobile) so feel free to focus your future initiatives on this channel.

Create a professional website

A professional-looking, easy to navigate, and branded website makes both the starting and endpoint of any comprehensive marketing campaign. Besides, having a website simply gives your company a great deal of legitimacy. Be sure then to hire the professionals that will be able to meet some of the contemporary website requirements:

  • Be able to facilitate webrooming
  • Be able to meet branding purposes and speak to your intended audience
  • Be able to provide means for lead generation
  • Feature fast loading times and outperforms the competition
  • Be optimized for access from mobile devices
  • Meet all SEO requirements

Develop a mobile app

To put it simply, the apps make the most streamlined and the most intuitive way of using the mobile phone. They also present an excellent branding tool, provide more value to the customers, improve customer loyalty and allow companies to connect with the users in a fast and simple manner setting the foundations for highly effective CRM.

If you manage to find an experienced app development company you may even be able to build a personalized marketing channel and reach a higher level of customer engagement. So, you should consider putting your app on consumers’ phones an absolute priority.

Offer the option of online commerce

In the introduction, we have mentioned that online commerce makes about half of all retail purchases made each day. Failing to tap into this developing trend could seriously set your company behind the curve. Do your best then to incorporate an ecommerce option to your website and mobile app and allow the users to buy your products from the comfort of your home.

While you are doing that, be sure to include as many payment options as possible. For instance, offering consumers to make purchases with their cryptocurrencies may lure in a slew of new clients that don’t have the same option elsewhere.

Automate business workflow

Every company consists of countless different processes organized into one unified, business-wide workflow. Doing your best to digitize and automate as many of these processes as possible and back the workflow management under the supervision of AI can do a lot to make your company leaner, faster, and more suitable for the present-day business environment.

What’s even more important is that at the end of this process you get a fully digitalized workflow that can be easily expanded, upgraded, and made suitable for managing remote workers. That lends your business a great level of adaptability.

Leverage the power of SEO

According to recent research, only about 40% of users go to the second page of Google’s search results to find the answers. That number drastically drops with each new SERP listing. Furthermore, about 59% of consumers visit only a single page during their search sessions. It should be very clear that you should go above and beyond to rank your company as high on the SERP as possible.

While you’re at it, use this opportunity to raise your content game and start a professional blog that will cover a topic related to your industry. This way, you will lure in the visitors not yet interested in purchase but open for conversion.

Final thoughts

So, there you have it – the top six ways to digitize your business and make it suitable for the new normal of our highly digitized post-COVID-19 business world. The companies that wanted to remain competitive were always forced to play a catch-up game with the tech world and find new ways to engage customers on their preferred channels.

The rise of digital technologies effectively put both these efforts under the same umbrella. Do your best then to perform the process of digitization as soon as possible and make your company an integral part of the new digital world we live in.