Blog of the Day
posted by Victoria Kvisle, Apr 29, 2016
Philanthropy is already a way of life for many individuals and businesses in Australia. Victoria Kvisle, whose family has been involved with Cure Cancer for almost fifty years, encourages us all to find a way to serve and care for those around us.
In Australia, one doesn’t have to look far today to find someone doing good—whether it’s Hugh Jackman committed to supporting orphans around the world, or my daughter who takes wheelchair bound people out on excursions once a month. From someone running a marathon for Cantoo or purchasing a legacy badge on their way out of the shopping centre, philanthropy is now a way of life for many Australians.
But philanthropy has also made an entrance into the business world. Charitable causes are no longer dominated by non-profits; now they’re embraced by the white-collar CEO and the tech-savvy twenty-something alike. In this "uber-connected" world of smart phones and social media, businesspeople are realising consumer conscientiousness is at an all-time high and people want to feel good about the products they buy—whether it’s by purchasing a bag of fair-trade coffee or a handmade purse from India.
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