Ever notice how when your friends go on holiday to "get away from it all", they still find time to post photos of themselves on Facebook, lying on a beach or drinking a cocktail, just to show you they are having a good time? Perhaps it's no surprise that social media has become an integral part of the holiday season, as it has so many other facets of our lives, as both holidays and social media are all about sharing experiences, building memories and making friends.
Social websites are also a great way to research your next holiday, find a bargain flight ticket or deliver a perfect present to a far-away relation - and so offer innovative businesses exciting opportunities to promote their brand. A recent report from the UK's “World Travel Market” found that one in three holiday makers change their hotel choice after consulting social sites, while nearly half of the travel and tourism industry use social media as a revenue stream.
Australians are among the world's most active users of social media - and it’s not just texting teens driving this cultural revolution. As internet search declines in commercial importance, social media is the key element of any marketing mix and the most effective way to turn ideas into public conversation. Over the coming weeks, Open Forum will examine its implications and share your experiences, ideas, comments and questions.
Do you use Twitter, Facebook, LinkedIn or other tools to build your business brand, customer base and peer network? Do you subscribe to Google Alerts, answer questions on your blog or jump into Twitter conversations? What is the future of social media and what direction will it take? Is it worthwhile or a waste of time? Join the conversation this month on Open Forum.
read more »
With school holidays nearly over, the Australian Government has launched a Back-to-School cybersecurity information page for students and parents. It includes an online game - 
The NSW Government plans to commence a review of the State’s strata and community title laws in 2012, which may include significant amendments to the existing legislation. To support this reform, Open Forum is hosting 
